Macropoint: A Beginner’s FAQ


U.S. e-commerce revenue is about $423.3 billion and is steadily climbing. Whether it’s full truckload, less-than-truckload (LTL), or parcel, carriers are being forced to adjust to changes in the retail industry. One modern technology that has improved efficiency and overall operations for freight brokers all over the country is MacroPoint. Before you get started with MacroPoint, however, it’s important to know what the program does as well as how it works to optimize everyday workflow. Here are just a few answers to some common questions regarding MacroPoint technology.

What is MacroPoint?
MacroPoint is a system that offers global freight visibility in real time. The system allows for customers to see load location information as well as their in-transit freight in actual time, all at once in an optimized and streamlined service. Using MacroPoint, you can ensure customers’ ability to monitor their loads and shipments, altering delivery estimates when it becomes necessary. Overall, MacroPoint makes everything easier for both freight brokers and their customers.

What are the basic benefits of MacroPoint?
MacroPoint allows carriers to bypass manual check calls with their drivers. They’ll no longer need to provide their customers with specific location updates, which results in fewer workflow interruptions, and more importantly, safer and less distracted drivers. It also allows customers to more accurately estimate their loads’ arrival times and adjust arrival windows as necessary. Fewer interruptions to productivity leads to increased overall customer satisfaction and fewer delays.

What does MacroPoint do to ensure data security?
One of MacroPoint’s main goals is to keep its user data as safe and protected as possible at all times. Not only are there NDAs that guarantee security, but the system’s network uses a number of safeguards and secure network protocols to ensure that no user data is compromised. The data is used only to provide freight locations in real time to customers. There’s no risk of your data being sold or otherwise distributed to other businesses.

According to the U.S. Department of Transportation, the value of freight moved is expected to increase from $882 per ton in 2007 to $1,377 per ton in 2040. Understanding the features of MacroPoint can help you determine whether or not the system is beneficial for your needs. For more information about load board integrations, contact 3PL Systems.

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