Michael Sternberg on FreightWaves Put That Coffee Down!

Thanks, Kevin Hill of FreightWaves, for having Michael Sternberg on Put that Coffee down, a show all about the art of sales.

Sternberg mentions only a small percentage of the market is looking to purchase a TMS at a given time. The key is to educate potential clients regularly so that you can participate on a short list of TMS providers when they begin a buying cycle.

Sternberg also mentions being an expert in your field, having a product-market fit, and being able to communicate value as keys to sales success.

3PL Systems Team