Michael Sternberg, Director of Sales of 3PL Systems, Inc, asked Parade AE Jesse Taylor 🚚: “How do brokers stand out in a soft market using a tool like Parade?”
To navigate the soft freight markets, freight brokers need more than just a truck. Quality capacity is always in high demand and not easily found on load boards alone.
Taylor recommends exploring data-driven solutions such as Parade.ai integrated with BrokerWare TMS to ensure that shippers can access high-quality carriers while giving brokers options for standing out from their competition by differentiating themselves through service levels.
3PL Systems Team
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